This week we warmed things up in Melbourne, opening M/FW's first poolside show with 6 NAGNATA looks.
Complete with a lifeguard(!) we walked the athleisure filled runway at the historic Melbourne City Baths alongside Converse, The North Face, Rains, Up There, Incu, Huffer, Rag and Bone, A.P.C + sködiam.
We follow NAGNATA girls Genevieve + Courtney on their Summer road trip along the Californian Coast to Big Sur.
Ripe with misadventure, from stumbling upon a rodeo by the Madonna Inn to the cutest Hidden Kitchen of Cambria and everything in between, Highway 1 continues to prove it is full of magic in all of the liminal spaces.
NAGNATA founder Laura May met Myra Lewin, the vibrant 65 year old yogi and Ayurvedic teacher, in Byron Bay at the end of her Australian tour.
At the core of Myra's teachings, and the heart of Ayurveda, is the way in which we approach our life can either harm or heal ourselves. Resistance to life causes suffering and in particular with Myras life – caused disease.
'One thing to look at in reversing or preventing illness is taking away the cause. Keep backing up in the process of life to find the cause, then remove it. The body and mind can often take care of itself.'
Laura May styled Myra in accordance with the colours of the 7 Grahas. The Grahas are the qualities of the planets in vedic astrology. Myra coordinates her weekly activities and the colour palette of her outfits in harmony with the planetary influences.
Lilli grew up in a small fishing town in Alaska, and Stav a beach town in northern Israel. Laura May spoke with the girls to find out more about their culturally diverse and interesting backgrounds, and how their experiences growing up have shaped who they are today.
Also see the NAGNATA MOVEMENT dance video we made with Stav at the end of shoot day! The girl can move.
To celebrate Wool Week here in Australia, NAGNATA released an exclusive editorial series with model Shaughnessy Brown, photographed in New York by Jack Grayson. Shaughnessy wears NAGNATA x The Woolmark Company 'Sensuality Of Seamless' collection, designed using Australian Merino Wool blended with Tencel.
NAGNATA founder Laura May spoke with Shaughnessy in New York to get to know more about the brands new NAGNATA GIRL.
NAGNATA designers and sisters Laura May and Hannah Gibbs share the story behind the brand with Rosie Dalton from Well Made Clothes, Australia's leading platform supporting the sustainable and ethical fashion movement.
'Owning your own brand is a powerful way to make a difference in the world – for better or worse. I worked with fashion brands for 13 years and saw the harm that fashion can cause the environment. I knew there were better ways of doing things. What you stand for as a brand is important, because you’re essentially building a platform from which to use your voice ... '
Across the world, consumers are making more educated purchases: they want more than just a tangible product; they want to know they are supporting positive movements and making conscious decisions. It’s these consumer needs which make brands sit up, listen and hopefully take action.
As a relative newcomer on the market, NAGNATA forms part of a new generation of labels which focusses on its social responsibility and the impact it can make.
NAGNATA was invited by Vogue Australia to present two looks to Vogue editor-in-chief Anna Wintour, at the NGV Emerging Designer Showcase.
Sister design-duo Laura May and Hannah, unveiled styles from the MOVEMENT 003 collection including a new collaboration with The Woolmark Company.
NAGNATA designers and sister duo, Laura May and Hannah, presented to buyers and fashion industry veterans for the Lane Crawford Creative Callout competition.
NAGNATA were awarded finalists, winning an exclusive 1 year contract with Lane Crawford throughout stores in Hong Kong and China.
Postcards from suburbia with actress Nathalie Kelley for RUSSH Magazine, featuring an intimate series on film for the brands NAGNATA GIRLS project.
Down to earth. Channeling 90s styling and retro sportswear, the NAGNATA sisters photographed Nat in her father’s backyard. Raw and intimate – Nathalie embraces the bold shape and energetic colour of the ethical fashion and lifestyle label.
From the power of choosing differently, navigating fears and challenges to staying purpose-aligned, Laura May speaks with PRAVAYAMA for a series on WHAT IT TAKES to create a sustainably focused lifestyle brand.
Inspired by the beauty of nature Kiehl’s, I-Manifest and Yan Yan Chan joined forces to create The School Of Sustainable Beauty; a special project brought to life under the creative direction of Yan Yan Chan. NAGNATA collaborated on the charity event supporting I-Manifest’s Micro-School program for culturally diverse youth, and spoke with Yan Yan to find out more about her experience working on the project.
Yoga teacher, model and close friend of NAGNATA, Camille Piazza, was a natural choice for the first NAGNATA GIRL series. Cami exudes a natural energy and sensuality embodied by the brand and the launch collection, which celebrates the vitality and movement of the human body.