Across the world, consumers are making more educated purchases: they want more than just a tangible product; they want to know they are supporting positive movements and making conscious decisions. It’s these consumer needs which make brands sit up, listen and hopefully take action.

As a relative newcomer on the market, NAGNATA forms part of a new generation of labels which focusses on its social responsibility and the impact it can make.

NAGNATA was invited by Vogue Australia to present two looks to Vogue editor-in-chief Anna Wintour, at the NGV Emerging Designer Showcase. 

Sister design-duo Laura May and Hannah, unveiled styles from the MOVEMENT 003 collection including a new collaboration with The Woolmark Company.

NAGNATA designers and sister duo, Laura May and Hannah, presented to buyers and fashion industry veterans for the Lane Crawford Creative Callout competition.

NAGNATA were awarded finalists, winning an exclusive 1 year contract with Lane Crawford throughout stores in Hong Kong and China. 

NAGNATA founder and designer Laura May shares with RUSSH some of her favourite moments captured during a recent trip Stateside.

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Inspired by the beauty of nature Kiehl’s, I-Manifest and Yan Yan Chan joined forces to create The School Of Sustainable Beauty; a special project brought to life under the creative direction of Yan Yan Chan. NAGNATA collaborated on the charity event supporting I-Manifest’s Micro-School program for culturally diverse youth, and spoke with Yan Yan to find out more about her experience working on the project.

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Yoga teacher and model Cami photographed on film wearing NAGNATA movement 001 for NAGNATA GIRLS series. The movement knitwear collection celebrates the vitality and movement of the human body.

Full shoot here...