Vogue announced Nagnata winner of the prestigious Emerging Fashion Designer Award 2020 by Westpac Private Bank and the Australian Fashion Council.
Laura May speaks exclusively to Vogue Australia during the Covid-19 lockdown on what winning the award means for Nagnata and the future vision for the brand.
To celebrate the opening of our Nagnata studio + store in Byron Bay we threw a Block Party! Thank you to our friends and loyal local community who came down for a boogie.
We drank delicious natural wines by Supernatural Cellars, ate copious amounts of Will Studd cheese and our neighbours Loco Love Artisan Chocolate. Jono Ma + Angus kept us dancing all afternoon and into the evening. Then we kicked on for an after party with our friends The Babe Rainbow at The Beach Road Hotel.
This week we warmed things up in Melbourne, opening M/FW's first poolside show with 6 NAGNATA looks.
Complete with a lifeguard(!) we walked the athleisure filled runway at the historic Melbourne City Baths alongside Converse, The North Face, Rains, Up There, Incu, Huffer, Rag and Bone, A.P.C + sködiam.
We follow NAGNATA girls Genevieve + Courtney on their Summer road trip along the Californian Coast to Big Sur.
Ripe with misadventure, from stumbling upon a rodeo by the Madonna Inn to the cutest Hidden Kitchen of Cambria and everything in between, Highway 1 continues to prove it is full of magic in all of the liminal spaces.
NAGNATA founder Laura May met Myra Lewin, the vibrant 65 year old yogi and Ayurvedic teacher, in Byron Bay at the end of her Australian tour.
At the core of Myra's teachings, and the heart of Ayurveda, is the way in which we approach our life can either harm or heal ourselves. Resistance to life causes suffering and in particular with Myras life – caused disease.
'One thing to look at in reversing or preventing illness is taking away the cause. Keep backing up in the process of life to find the cause, then remove it. The body and mind can often take care of itself.'
Laura May styled Myra in accordance with the colours of the 7 Grahas. The Grahas are the qualities of the planets in vedic astrology. Myra coordinates her weekly activities and the colour palette of her outfits in harmony with the planetary influences.
Across the world, consumers are making more educated purchases: they want more than just a tangible product; they want to know they are supporting positive movements and making conscious decisions. It’s these consumer needs which make brands sit up, listen and hopefully take action.
As a relative newcomer on the market, NAGNATA forms part of a new generation of labels which focusses on its social responsibility and the impact it can make.
NAGNATA was invited by Vogue Australia to present two looks to Vogue editor-in-chief Anna Wintour, at the NGV Emerging Designer Showcase.
Sister design-duo Laura May and Hannah, unveiled styles from the MOVEMENT 003 collection including a new collaboration with The Woolmark Company.
We all need friends we can lean on. Yan Yan and Bella wearing ORGANIC COTTON ZERO WASTE KNITWEAR from MOVEMENT 002 collection.
PHOTOGRAPHER Jess James
NAGNATA designers and sister duo, Laura May and Hannah, presented to buyers and fashion industry veterans for the Lane Crawford Creative Callout competition.
NAGNATA were awarded finalists, winning an exclusive 1 year contract with Lane Crawford throughout stores in Hong Kong and China.
ARTISANAL FASHION | YOGA LIFESTYLE
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