PRODUCT CARE BY COLLECTION & FABRIC
THE NAGNATA MOVEMENT
Nagnata is a luxury fashion and lifestyle brand informed by movement and mind practices. Sustainability, inclusivity and a celebration of diverse culture are at the heart of our process. Founded on the philosophy of sustainably minded design, Nagnata’s considered approach to design holds a respect for honesty of material and its impact on both the body and the planet.
Merging the natural properties of organic and renewable fibres with technology and innovation, Nagnata collections continue to realise the studio to street lifestyle, blurring the lines between technical sportswear and fashion. Nagnata’s ongoing exploration of sustainability as a culture extends beyond the materials and manufacturing of a garment. Nagnata is challenging the industry standards and our responsibility as a brand. Nagnata’s founding mantra Movements Not Seasons; is a gesture towards a free approach to seasonality.
Continuing Nagnata’s aspirations for inclusivity and community we introduced our first genderless movement in 2020; SAMA. SAMA styles are not exclusively masculine or feminine and are staples of the Nagnata uniform, designed to share.
The Nagnata lifestyle embodies movement, art and activism and we are happy to open our world to everyone.
Nagnata is the collaborative creation of sister design-duo Laura May and Hannah Gibbs. Informed by Laura May’s experiences working as a fashion designer and creative director, combined with Hannah’s background as a textile artist and photographer, together they forged the contemporary movement knitwear aesthetic that is now synonymous with the brand.
Nagnata was founded by Laura May with the vision to contribute to a more sustainable business model within the fashion industry. Nagnata’s intention is to create a multifaceted platform merging fashion with fair trade, community-focused initiatives and humanitarian work not often associated with fashion brands. Incorporating dance, yoga, movement and mind practices integrated from eastern and western culture the brand embodies a healthy and conscious lifestyle.
With a small but growing team based between Byron Bay, Sydney, New York and Los Angeles, Nagnata is a collective of creative minds and big hearts. With a unified vision and strong social sensibilities, Nagnata is committed to our own educational evolution, encouraging unity and cultivating learning in our community.
Read more about the inspiration behind the Nagnata on our
BRAND PHILOSOPHY page.
The Nagnata journey began working with artisan communities throughout India in 2015 on fair trade projects and bespoke upcycled textiles. It was during this time that the foundations of the brand were formed. Exploring relationships between the artisanal and the contemporary, the Nagnata designers were developing the technical-knitwear movement fabrications synonymous with the brand today. The Movement 001 debut collection launched in 2017.
Nagnata were awarded finalists in the Lane Crawford Creative Callout competition in Sydney 2018, winning an exclusive 1 year contract with the leading Asian department store throughout Hong Kong and China.
In 2019 Nagnata were invited to present looks to Vogue editor-in-chief, Anna Wintour, at the National Gallery Of Victoria in Melbourne for the Vogue Emerging Designer Showcase.
Vogue Australia named Nagnata Generation Next designers as part of the ‘Meet Our Future’ feature in the February Issue 2019 Vogue Australia.
" Pioneering Australian creatives, disruptives, visionaries, innovators and original thinkers leading the way and effecting change in fashion, beauty and culture"
In 2019 Net-A-Porter launched NET SUSTAIN, a curated platform highlighting consciously crafted designs. Nagnata was invited to be a part of the exclusive selection of brands. Nagnata undertook a sustainability auditing process before being accepted onto the program in June 2019 and continue to contribute to the SUSTAIN platform.
Vogue announced Nagnata winner of the prestigious Emerging Fashion Designer Award 2020 by Westpac Private Bank and the Australian Fashion Council. That same year Nagnata were awarded the VAMFF Honourable Mention Award for Sustainability at the National Designer Awards presented by David Jones. The brand also received a double nomination for IMG Australian Fashion Laureate awards in the Best Emerging Designer and Sustainable Innovation Emerging Designer categories.
Nagnata opened its first flagship retail store in Byron Bay, Australia in 2019. Expanding globally in 2020, the brand opened a design studio in Los Angeles, USA.