ARTISANAL FASHION | YOGA LIFESTYLE
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NAGNATA is a premium fashion and lifestyle brand designed for modern movement and studio-to-street style.
Founded by Australian fashion designer, stylist and creative director Laura May, NAGNATA integrates artistry and modernity with thoughtful negotiations between sustainable manufacturing and directional design.
Later joined by her sister Hannah, the design-duo draw from their backgrounds in fashion, textiles, art, yoga and dance to establish a multi-faceted platform that extends to philanthropic work surrounding the fashion industry.
The collections focus on fashion and accessories for yoga, pilates, dance and transitional pieces for the modern active woman.
NAGNATA introduced the MOVEMENT 001 collection of technical-knitwear in 2017, presenting to international buyers and media in New York during SS18 Fashion Week. The sustainable technical-knitwear line offers an unconventional concept to the activewear and fashion markets, incorporating high end fashion constructions with contemporary sportswear appeal.
NAGNATA launched in 2014 with the artisanal line of bespoke yoga mat bags, upcycled from traditional Indian textiles. The handcrafted bags became a signature of the brand and the designers followed through with a range of artisan fashion and fair trade projects.
The brand aesthetic reflects the sisters’ personal fashion sense, an elemental balance of the crafted and the contemporary and is a synthesis of diverse global references informed extensively through their travels.
The designers are driven by design and textile innovation and believe style does not need to be scarified in the pursuit of sustainably produced fashion.
NAGNATA caters to women who appreciate style and invest in quality pieces that offer versatility, longevity and sustainability.
The name NAGNATA is derived from the Sanskrit word ‘nagnatA’, which translates as nakedness.
The concept of nakedness alludes to raw, exposed and in ones natural state; this relates to the practice of yoga as a pathway intended to reveal one’s internal resistance and return to a more natural and authentic state of being.
NAGNATA's mandala logo was designed as a graphic embodiment of interconnectedness and the brand's mission to work collectively with communities throughout the world towards a better future.