SUSTAINABLY
MINDED
To be truly sustainable is to be regenerative. Our ultimate goal is to give back more than we take – to support the ecosystems that support us. How do we plan to do this? By making the most environmentally and socially conscious choices available across all areas of our business. If there’s a better way of doing something, we want to implement it.
Nagnata was originally founded on the philosophy of ‘sustainably minded design’ because overall making new fashion is not sustainable, but if we as an industry continue to make better choices our impact on the environment will steadily decrease.
From the beginning, our focus has been on pushing boundaries in the industry through textile innovation. By applying advanced technology to the properties of organic, natural and renewable fibres, we have created the technical knit fabrications synonymous with the brand today. The sports industry is primarily focused on using synthetic fibres for performance garments, and while this is an easier and more cost effective option, it’s not great for the planet or for human health. We want to do better – much better – which is why we continue to challenge this outdated approach, exploring new ways to integrate sustainable fibres and further reduce synthetics in Nagnata garments. Synthetic fibres are derived from petrochemicals and take an eternity to break down, choking our waterways and our wildlife. Skin needs to breathe, and so does the earth.
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NATURAL, RENEWABLE, ORGANIC
PRODUCT CARE BY COLLECTION & FABRIC
MINIMISING WASTE
Since expanding our collection categories to include fabrics and styles manufactured differently – including the use of circular knit seamless machines required for our Core Merino Wool collections – we do deal with some wastage, which has inspired us to come up with creative ways of re-using offcuts. We’re currently in the process of working with our suppliers to produce hair scrunchies and other unique accessories from the excess knit fabrics, which are set to launch in 2022.
PRODUCT CARE BY COLLECTION & FABRIC
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DESIGNED TO LAST
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HONEST MESSAGING
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INNOVATION AT THE HEART OF OUR PROCESS
PRODUCT CARE BY COLLECTION & FABRIC
CLEANER CLOTHING: WHAT YOU PUT ON YOUR SKIN MATTERS
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THE
NAGNATA
MOVEMENT
We encourage a culture of conscious consumerism by designing premium products that offer versatility and longevity. Our brand mantra – “movements not seasons” – reflects our ongoing responsibility to avoid overproducing and support the slow fashion movement.
Nagnata advocates for a free approach to seasonality, creating ready-to-wear collections that work on trans-seasonal “movements” rather than the fast-paced, high-turnover traditional fashion model. We don’t care for trends, nor do we care for the perpetual desire for “newness” that drives rampant consumerism. Each collection we produce is an evolution of the previous and our garments are intended to be complementary, encouraging our wearers to slowly build on their Nagnata uniform.
We do not believe clothes should be devalued at the end of a three-month cycle. This is why as a brand we rarely offer any form of sale or discount strategy online, or within our Australian and New Zealand markets. The way we see it, the value of a garment only increases as it’s worn and loved.
Our collections are designed for a reason, not a season.
PRODUCT CARE BY COLLECTION & FABRIC
A CLIMATE
POSITIVE
FUTURE
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In 2021, Nagnata engaged with specialist environmental consultants to help us understand the supply, manufacture, transport, use, and end of life carbon and water footprint of our garments. The six-month intensive audit process reviewed all three scopes* in corporate emissions, and developed a carbon inventory and water analysis to enable Nagnata to quantify and assess our sustainability outcomes and improve transparency.
PRODUCT CARE BY COLLECTION & FABRIC
A STEP BEYOND
MAKING IT HAPPEN
MAKING IT HAPPEN
Toitū climate positive certification is among the highest in industry standards, and Nagnata intends to achieve this by the end of 2022. Toituū’s Climate Positive program will provide a framework to enable Nagnata to take the following steps to obtain certification:
● Measure carbon footprint and screen wider carbon responsibility across Nagnata’s value chain
● Set science-aligned reduction targets for direct and indirect sources
● Engage with the value chain to accelerate action
● Compensate to go beyond neutrality to at least 125%
● Invest in a project that helps the wider sector of society decarbonise, make a just transition, or adapt to climate change impacts. This investment contribution needs to be equivalent to the cost of offsetting 75% of the program’s mandatory emissions.
As we’ve already begun to take significant proactive steps towards reducing our environmental impact, Nagnata is opting to tackle the most aggressive scheme to becoming a climate positive business by December of this year. The climate crisis will not wait, and neither should we.
ACTIONING OUR SUSTAINABLE DEVELOPMENT GOALS
Nagnata has begun to align our sustainability actions with three main SDG’s outlined by the United Nations. At stage 1 we are currently addressing:
● SDG 6 Clean water and sanitation – understanding water risks and promoting water stewardship programs in our supply chain.
● SDG 12 Responsible consumption and production – maximising supply chain transparency and the sustainable attributes of our garments
. ● SDG 13 Climate action – investigating diversification options in our supply chain to reduce our carbon and water impacts.
The next steps in Nagnata’s sustainability roadmap will broaden the scope of our SDG impact. We feel it’s important to note that currently Australia has no Climate Policy in place and is ranking one of the lowest among developed nations in meeting the goal set out by the UN of achieving net zero emissions. There is very little accountability on the part of corporations who desecrate the environment for financial gain in this country, and we believe that needs to change. As a smaller business, we’re committed to doing our part, but we also feel compelled to call on politicians and big businesses to do the same. It’s imperative that change takes place at the higher levels for real impact to be felt.
Actioning our Sustainable Development Goals
AND
OPPORTUNITIES

Key findings & opportunities
Key findings & opportunities


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PRODUCT CARE BY COLLECTION & FABRIC
PRODUCT CARE BY COLLECTION & FABRIC
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