SUSTAINABLY
MINDED
To be truly sustainable is to be regenerative. Our ultimate goal is to give back more than we take – to support the ecosystems that support us. How do we plan to do this? By making the most environmentally and socially conscious choices available across all areas of our business. If there’s a better way of doing something, we want to implement it.
Nagnata was originally founded on the philosophy of ‘sustainably minded design’ because overall making new fashion is not sustainable, but if we as an industry continue to make better choices our impact on the environment will steadily decrease.
From the beginning, our focus has been on pushing boundaries in the industry through textile innovation. By applying advanced technology to the properties of organic, natural and renewable fibres, we have created the technical knit fabrications synonymous with the brand today. The sports industry is primarily focused on using synthetic fibres for performance garments, and while this is an easier and more cost effective option, it’s not great for the planet or for human health. We want to do better – much better – which is why we continue to challenge this outdated approach, exploring new ways to integrate sustainable fibres and further reduce synthetics in Nagnata garments. Synthetic fibres are derived from petrochemicals and take an eternity to break down, choking our waterways and our wildlife. Skin needs to breathe, and so does the earth.
PRODUCT CARE BY COLLECTION & FABRIC
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NATURAL, RENEWABLE, ORGANIC
One of Nagnata’s founding intentions was to disrupt the performance wear market by moving away from using synthetic fibres commonly found in clothing of this kind. We wanted to create a uniform for movement made primarily from natural fibres, which are far better for the health of people and the planet.
A key fibre used in Nagnata’s Movement knitwear and lifestyle lines is GOTS certified organic cotton. The launch collection, ‘Movement 001’, was made using 85% organic cotton in each garment and still remains an essential fibre featured in all of our movement and lifestyle lines today.
Merino wool is also an important fibre featured in Nagnata collections. Merino Wool is a natural and renewable fibre, grown year-round by Merino sheep. Merino Wool is one of the world’s most technically advanced natural fibres, with unique moisture and temperature regulating properties. Wool in general is durable and naturally antibacterial, which means there’s less need for frequent washing. When cared for properly, woollen garments will last for many years.
Nagnata was fortunate to form a close partnership with The Woolmark Company early on. Using superfine Australian Merino Wool, we collaborated with the iconic Australian company to create an innovative seamless Core performance fabrication on circular knit machines. Since then, we’ve continued to develop new Merino Wool fibre blends and fabrications, working closely with yarn spinners and knitwear technicians. We remain committed to pushing boundaries in the performance wear space by constantly seeking to improve durability, longevity and functional factors in each of our collections.
PRODUCT CARE BY COLLECTION & FABRIC
In addition, we have been working on shifting all Merino collections to RWS Wool, also known as Responsible Wool Sourcing. RWS is a voluntary standard that addresses the welfare of the sheep and the land they graze on. Merino Wool has a lower water footprint than organic cotton and polyester. Organic cotton has both low carbon emissions and low–medium water consumption impacts. Virgin synthetic fibres are extremely water intensive, which is why we’re aiming to replace all virgin synthetics with recycled synthetics where unavoidable content is required in small amounts (mainly for the stretch component of a garment). We’re working hard towards replacing all virgin synthetics with recycled and biodegradable versions within 1 – 2 years.
Looking back, we’re extremely proud of how far we have come in our efforts towards making Nagnata an ethical and sustainable business. There’s still a long way to go, but we know that with each conscious action we take, we’re one step closer to meeting our most ambitious goals.
MINIMISING WASTE
Excess waste is one of the biggest environmental issues we face as an industry. Since the launch of our very first collection, Nagnata has been committed to minimising the overall waste of raw materials in our production, opting to work primarily with engineered knits over cut-and-sew garments. The great thing about engineered knitwear is that minimal or zero yarn waste is achievable compared with cut-and-sew garments, which produce substantial offcuts that usually end up in landfill. With approximately 35% of all materials in the supply chain ending up as waste before a garment is even created, this is something that Nagnata has been able to negate by knitting garments to shape and avoiding fabric offcuts. By utilising this technique we have the ability to experiment with new yarn combinations, allowing us to introduce a new concept and style of garment into the market not yet available in the lifestyle/performance-wear space.
Since expanding our collection categories to include fabrics and styles manufactured differently – including the use of circular knit seamless machines required for our Core Merino Wool collections – we do deal with some wastage, which has inspired us to come up with creative ways of re-using offcuts. We’re currently in the process of working with our suppliers to produce hair scrunchies and other unique accessories from the excess knit fabrics, which are set to launch in 2022.
Since expanding our collection categories to include fabrics and styles manufactured differently – including the use of circular knit seamless machines required for our Core Merino Wool collections – we do deal with some wastage, which has inspired us to come up with creative ways of re-using offcuts. We’re currently in the process of working with our suppliers to produce hair scrunchies and other unique accessories from the excess knit fabrics, which are set to launch in 2022.
PRODUCT CARE BY COLLECTION & FABRIC
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DESIGNED TO LAST
We’ve created the Nagnata uniform with versatility, longevity and functionality in mind – our pieces will take you from the studio to the street and everywhere in between.
One of the more challenging aspects of waste reduction is measuring the longevity of a garment. Why? Because everyone wears and cares for their clothes differently. This is why we see longevity as a collaborative effort between designer, maker and wearer. Using high quality fabrications and exceptionally skilled makers ensures that our garments are built to last, but how well they’re cared for by the wearer also plays a significant part in the sustainability of a garment.
We choose to use natural fibres because we care about quality, human health and environmental impact, but they do require a little extra care. Because the yarns are shorter in natural fibres than they are in synthetics, they are more likely to snag and pill over time, which is why we provide tools and tips to help our customers preserve the quality of their piece. With a little love, Nagnata knits will age beautifully and can be worn forever.
Learn how to properly care for your garment with our care guide.
PRODUCT CARE BY COLLECTION & FABRIC
HONEST MESSAGING
“Green washing” is rife in the fashion industry, and we are not ok with it. At Nagnata we’re conscious about the way we communicate with our community. We make a point of being honest about the areas in which we are successfully innovating while acknowledging the obstacles we encounter in both business and product development.
We’re on a journey of discovery and we encourage our Nagnata community to be a part of our ongoing process by welcoming constructive feedback and dialogue with our customers and collaborators. We believe that full transparency is the only way to grow, improve and stay true to our ethos.
Becoming a climate positive, ethical business, and working towards giving back more than we take, isn’t always an easy (or cheap) process, but it’s one we’re wholeheartedly committed to achieving. We believe it is the responsibility of brands to build a purpose driven platform, because our future as an industry, and as a planet, depends on it. We are proud to announce Nagnata is the first Australian fashion brand to become a certified Toitū Climate Positive business.
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INNOVATION AT THE HEART OF OUR PROCESS
Experimentation is an integral part of our creative process. We’re constantly questioning, testing, and exploring new ways of doing things – whether it’s fabric innovation or refining our production systems. Being so focused on genuine sustainability, we encounter a lot of restrictions within design and production. Ultimately, though, it’s these challenges that encourage creative problem solving and inevitably lead us to greater ideas and innovation.
When Nagnata launched in 2015, natural fibres weren’t commonly used in sportswear for stretch garments because the yarns tend to break easily during the knitting process. This is one of the main challenges we continue to face when dreaming up new ways of working with natural fibres. The technical knit fabrications that have become synonymous with Nagnata have taken years of testing to perfect, and it was worth it for the results.
Finding the ultimate balance between style and sustainability is what keeps us moving forward, pursuing new ideas and pushing boundaries in the industry. The potential for future growth and innovation far beyond anything we’ve seen before exists at the intersection of these two ideas – and for us, that’s the most exciting place to be.
PRODUCT CARE BY COLLECTION & FABRIC
CLEANER CLOTHING: WHAT YOU PUT ON YOUR SKIN MATTERS
The fashion industry is the world’s second largest polluter behind the oil industry. The textile industry is the third largest user of water globally after the oil and paper industries. It’s an unglamorous reality that’s tough to face, but if we don’t address it the consequences will be dire – for us and for the planet. This is why we made the decision early on to be pioneers in fabric innovation, choosing natural, certified yarns and fabrics, which have a significantly lower water footprint than synthetic garments such as polyester or nylon. The washing of synthetic fabrics creates microfibre waste, which runs into our waterways and marine habitats, with nearly 35% of this coming from consumer households. In addition to their effect on natural ecosystems, the production of synthetic fibres is a significant contributor to climate change. Synthetics are made from chemicals known as polymers that are derived from petrochemicals (i.e. crude oil), making the fashion industry a major consumer of fossil fuel, which as we know is a leading cause of climate change. The harmful impact of synthetics on the planet is clearly a serious issue, but it’s not our only concern.
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Skin is our largest organ and dermal absorption means that chemicals from our clothing can enter our system. There’s been a lot of discussion in recent times about the harmful toxins and chemicals found in beauty products, but what of those hidden in our clothing? As we mentioned, synthetics are derived from petrochemicals and non-organic fibres frequently contain high levels of pesticides and fertilisers used in conventional farming. We don’t want that on, or in, our bodies, which is why Nagnata uses the highest possible content of natural and organic fibres in our garments.
In circumstances where we do need to use synthetics as an unavoidable component of a stretch garment, we opt to work with core-spun yarns where possible. Our core spun yarns have a stretch filament yarn wrapped in superfine Merino Wool, so only the natural fibres touch the skin.
These subtle considerations may go unnoticed by our customer, but they’re extremely important to us. Upholding our commitment to a conscious and transparent design process is a non-negotiable for Nagnata, and we want each garment to reflect that.
MOVEMENTS
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We encourage a culture of conscious consumerism by designing premium products that offer versatility and longevity. Our brand mantra – “movements not seasons” – reflects our ongoing responsibility to avoid overproducing and support the slow fashion movement.
Nagnata advocates for a free approach to seasonality, creating ready-to-wear collections that work on trans-seasonal “movements” rather than the fast-paced, high-turnover traditional fashion model. We don’t care for trends, nor do we care for the perpetual desire for “newness” that drives rampant consumerism. Each collection we produce is an evolution of the previous and our garments are intended to be complementary, encouraging our wearers to slowly build on their Nagnata uniform.
We do not believe clothes should be devalued at the end of a three-month cycle. This is why as a brand we rarely offer any form of sale or discount strategy online, or within our Australian and New Zealand markets. The way we see it, the value of a garment only increases as it’s worn and loved.
Our collections are designed for a reason, not a season.
PRODUCT CARE BY COLLECTION & FABRIC
A CLIMATE
POSITIVE
FUTURE
We are proud to announce Nagnata is the first Australian fashion brand to become a certified Toitū Climate Positive business. This means we offset more GHG emissions than we emit and have been recognised for our philanthropic efforts alongside our work in environmentalism.
The Toitū Climate Positive programme extends beyond carbon neutrality to also make a positive impact on the environment and society. The impact is felt through the combination of calculating, managing and reducing emissions in line with science-based reduction targets, engaging with the value chain to accelerate decarbonisation to compensate beyond carbon neutrality by at least offsetting 125% for carbon emissions and contributing to broader social and environmental outcomes.
We have always upheld the highest ideals when it comes to making conscious choices at every step in our process, from design to production, but as the climate crisis accelerates we want to do even more to ensure our footprint is as light as possible. We believe it is the responsibility of all businesses, small and large, to do their part and act now. As a fashion company, we need to take responsibility for the full life cycle of a garment, from farm to factory, right through to the hands of our customers and beyond.
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As we’d already begun taking significant proactive steps towards reducing our environmental impact as a business, we opted to tackle the most aggressive Toitū scheme to become a climate positive business. We announced this commitment last year at our Fashion Presentation held at Bangarra Dance Theatre in May and we are proud to have received the certification in February 2023.
The six-month intensive audit process reviewed all three GHG emission scopes to conclude that 383.23 tonnes of GHG emissions were generated during FY21-22.
- Scope 1 covers direct emissions from owned or controlled sources for example natural gas or transport fuels.
- Scope 2 covers indirect emissions from the generation of purchased electricity.
- Scope 3 includes all other indirect emissions that occur in a company’s value chain.
To offset 125% of our GHG emissions, we chose to work with an International Fairtrade Gold Standard Project in India: the Bagepalli Coolie Sangha. This supports four main Sustainable Development Goals (SDG): good health and wellbeing, affordable clean energy, industry innovation and infrastructure and climate action.
PRODUCT CARE BY COLLECTION & FABRIC
A STEP BEYOND
The Bagepalli Coolie Sangha is a membership-based people’s organisation, formed by underprivileged peasant families in their respective villages to set up 18,000 biogas plants (digesters) for single households, and in this way replace kerosene and non-renewable biomass combustion with biogas for cooking and hot water heating.
Co-benefits of this project also include; reduced health hazards from indoor air pollution (kitchen smoke), avoided health hazards associated with unmanaged waste in backyards and village streets, better waste management systems, avoidance of global and local environmental pollution and environmental degradation by switching from kerosene and non-renewable biomass to renewable energy.
To be truly sustainable is to be regenerative. Becoming a climate positive and ethical business isn't always an easy process, but it’s one we’re wholeheartedly committed to achieving. Our ultimate goal is to give back more than we take – to support the ecosystems that support us. This is just one small step on that journey.
Our plan for the future includes finding a synergy between ancient methodologies and modern technology to further develop our Climate Positive Roadmap alongside our RAP (Reconciliation Action Plan).
The climate crisis will not wait, and neither should we.
MAKING IT HAPPEN
MAKING IT HAPPEN
We won't stop there. We have ambitious targets for 2023 and beyond, and will be sharing the steps of our journey with the Nagnata community throughout the year. This will hold us accountable to you, our people, and help us stay on track to achieving our goals. Our aim is to create a new blueprint for fashion businesses – one that makes true sustainability an accessible reality. We plan to further use our platform to educate and inspire our community and industry peers as we explore new approaches and possibilities. We believe it’s the responsibility of each individual to use their own unique creativity and resources for the purpose of restoring our planet to equilibrium for future generations.
Our plan for the future includes finding a synergy between ancient methodologies and modern technology to further develop our Climate Positive Roadmap alongside our RAP (Reconciliation Action Plan). To do this, Nagnata is working closely with members of First Nations communities as collaborators and guides on our journey towards a sustainable, inclusive future for the brand.
“If water is healthy, Country is healthy. If Country is healthy, then the People and Culture will be healthy”
- Aboriginal proverb.
ACTIONING OUR SUSTAINABLE DEVELOPMENT GOALS
Nagnata has begun to align our sustainability actions with three main SDG’s outlined by the United Nations. At stage 1 we are currently addressing:
● SDG 6 Clean water and sanitation – understanding water risks and promoting water stewardship programs in our supply chain.
● SDG 12 Responsible consumption and production – maximising supply chain transparency and the sustainable attributes of our garments
. ● SDG 13 Climate action – investigating diversification options in our supply chain to reduce our carbon and water impacts.
The next steps in Nagnata’s sustainability roadmap will broaden the scope of our SDG impact. We feel it’s important to note that currently Australia has no Climate Policy in place and is ranking one of the lowest among developed nations in meeting the goal set out by the UN of achieving net zero emissions. There is very little accountability on the part of corporations who desecrate the environment for financial gain in this country, and we believe that needs to change. As a smaller business, we’re committed to doing our part, but we also feel compelled to call on politicians and big businesses to do the same. It’s imperative that change takes place at the higher levels for real impact to be felt.
Actioning our Sustainable Development Goals
The next steps in Nagnata’s sustainability roadmap will broaden the scope of our SDG impact. We feel it’s important to note that currently Australia has no Climate Policy in place and is ranking one of the lowest among developed nations in meeting the goal set out by the UN of achieving net zero emissions. There is very little accountability on the part of corporations who desecrate the environment for financial gain in this country, and we believe that needs to change. As a smaller business, we’re committed to doing our part, but we also feel compelled to call on politicians and big businesses to do the same. It’s imperative that change takes place at the higher levels for real impact to be felt.
KEY FINDINGS
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Key findings & opportunities
Nagnata engaged with Cress sustainability consultants to develop a carbon inventory and water risk analysis based on FY21 to enable us to quantify and assess our sustainability outcomes and improve transparency. The analysis was undertaken for our three primary garment and fabrication categories: Merino Wool CORE Seamless, Merino Wool PBT core-spun fashion (our cult classic Retro Shorts and Checked Out Bikers!) and GOTS certified Organic Cotton Movement knits. It revealed that while Nagnata garments have lower carbon and water footprints than other traditional sports and activewear in the market, there are some short, medium and long-term initiatives we can embark on to improve sustainability outcomes even further. In the spirit of transparency we want to share with you our key findings which we are using to inform our Climate Positive roadmap for the future.
The carbon inventory takes the full garment lifecycle into account meaning we have included emissions generated in cotton and wool production, processing garment manufacturing, distribution, use and end of life. We believe including everything is the best way to identify not only where carbon is in our supply chain but what we can do about it as well. The analysis calculates that 150t of carbon emissions were generated to produce and for our customers to use and launder Nagnata all garments sold in FY21. The six-month intensive audit process reviewed all three carbon emission scopes:
Scope 1 covers direct emissions from owned or controlled sources for example natural gas or transport fuels.
Scope 2 covers indirect emissions from the generation of purchased electricity
Scope 3 includes all other indirect emissions that occur in a company’s value chain.
Our Carbon Inventory Key emissions findings are:
● Organic Cotton movement knits has the lowest carbon emissions from our product lines.
● Merino Wool knits have a higher emissions footprint due to agricultural farming, wool processing and transportation from Australian and NZ farms to off-shore factories.
● A higher percentage of wool fibre in a garment will increase its emissions footprint but reduce its embodied water usage.
● Organic cotton produces 46% less emissions than conventional cotton because of lower agricultural inputs that are required by the principles of organic agriculture (mineral fertiliser, pesticides, the practices related to machinery operations and irrigation)
● A Nagnata garment has significant lower emissions than a typical polyester garment in the market.
Our Supply Chain Water Risk Analysis identified the following:
● Nagnata Merino wool knitwear production, manufacturing, and the lifecycle use of the garments has an embodied water footprint significantly lower than that of cotton or synthetic fibres.
● Organic cotton is grown in regions that will be in extremely high-water stress in 2030
● There is water pollution risk from our dyeing processes and Nagnata has the responsibility to source from suppliers that employ responsible water management practices.
● There is risk of erosion and land degradation in the water catchment closest to where the fibres are grown, these risks are common to all large scale agricultural crop production.
● Virgin synthetic fibres use a substantial amount of water at industrial production phases related to oil and water management during oil exploration. While Nagnata uses minimal virgin synthetics its important to use recycled synthetics as a replacement.
As a brand some areas Nagnata are already addressing:
● Choosing to work with knitwear is inherently a step towards waste minimisation already undertaken by Nagnata
● Nagnata uses Responsible Wool Standard (RWS) certified Merino Wool that ensures farms apply the best practices around the world
● Nagnata garments are designed to last, but the consumer has a crucial role to play in taking care of the garment. Nagnata encourages its customers to care for their high-quality garments by providing custom natural soaps and depillers and to wear their knits often, washing only when necessary
● A garment’s carbon emissions and water footprint is ‘diluted’ every time a customer wears it, meaning the longer a garment lasts, the lower the footprint per wear becomes
Next steps are:
● We are working towards a range of initiatives to reduce the environmental footprint of each of our garments. These include using recycled virgin synthetics and packaging and seeking the highest level of climate positive certification.”
● Nagnata is exploring ways to diversify our supply chain and increase our sustainability credentials. As travel restrictions ease, our business travel will increase in comparison to the last two years. We remain committed to offsetting our business travel emissions through recognised and independently verified programs.
● We are pursuing and plan to embark on a carbon reduction journey, minimising emissions where we can and where not purchasing high quality carbon offsets. We are in the process of identifying the best options for offsets and will seek out carbon credits with additional benefits, such improved access to clean water or sustainable water management.
● Nagnata strives for the highest quality materials while working on complete process transparency.
GARMENT LIFE CYCLE SHARING THE LOAD
At Nagnata we believe the lifecycle of a garment is a shared responsibility between designer, maker and wearer. We’ve created the Nagnata uniform with versatility and ease of living in mind – our pieces will take you from the studio to the street and everywhere in between. In light of this we use high quality, durable fabrications and exceptionally skilled makers to ensure that our garments are built to last. We work extremely closely with our factories, yarn mills and their technicians to create a premium product we hope our customers will care for and keep forever. By providing a few simple tips and tools, we hope to encourage our customers to proactively contribute to the sustainability and longevity of their purchases.
Key findings & opportunities
Care
● Caring for knitwear is easy if you have the right tools and information, which is why we’ve created our own locally made natural, non-toxic soaps that gently clean without damaging the integrity of the fabric. The reality of wool and natural fibres is that they will likely begin to pill over time with frequent wear. As an easy solution, we provide high-grade depillars available for purchase at our online store
Repair
● For our local customers, we currently offer hand mending in the Studio at Nagnata HQ. We’re also working on rolling out a global program for mending garments as part of our Climate Positive strategy. In the meantime, we recommend working with an experienced tailor to mend your Nagnata piece by hand, rather than discarding it for a new one. If a Nagnata garment becomes unwearable after many years we are now offering a take-back service so we are responsible for the upcycling of fabrics and will ensure the garment doesn’t end up in landfill at the end of its life cycle
Less Washing
● The great thing about natural fibres is that they require less frequent washing. Synthetic fibres are notorious for producing sweat and lingering odor, which means they constantly need to be cleaned. Natural fibres like wool have inherent antibacterial properties and allow the skin to breathe, so unless you’re forever spilling things all over your beloved Nagnata knit, it won’t require much washing. Another important thing to note here is that synthetic fibres create microfibre waste, which runs into our waterways and marine habitats – another reason Nagnata has made the conscious choice to use the highest natural fibre content possible without sacrificing quality
Resell
● We encourage our customers to resell their Nagnata garment rather than throw it away if they choose to part with it. Reselling will not only prevent clothing from ending up in landfill, it will offer someone else the opportunity to own a beautiful Nagnata piece that may not have been attainable at full price
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PRODUCT CARE BY COLLECTION & FABRIC
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Printing & Dyes
All dyes used to create Nagnata garments are low impact, Azo-free. These dyes do not consist of nitrogen-based compounds which liberate amines. These dyes are eco-friendly and eliminate the use of toxic compounds. Azo-free dyes have a higher absorption rate reducing the use of chemicals, giving out lesser water wastage into the environment. The absorption rate into the clothing goes up to 70%, making the dye eco-friendly. These dyes do not contain the use of heavy metals, which makes it more sensitive towards the environment as well as human health.
With the introduction of our ART + activism tee shirts, we chose to work only with water-based ink. Other print techniques use plastics and fixatives, which have a higher chemical component and originate from fossil fuels.
Nagnata is incorporating natural dyes into the contemporary movement lines. These dyes are derived from the earth allowing the brand to merge the artisanal and technical, creating a more regenerative production model.
E-Commerce Shipping
In 2019 we implemented Better Packaging into our e-commerce business. These bags are made partly from plants in a zero waste process by a carbon neutral company whose mission is to design out waste.
Made from corn starch, PLA (synthesised from corn) and PBAT (Polybutyrate Adipate Terephthalate). This combination of materials represents a 60% reduction in CO2 emissions compared to traditional plastics, is non-toxic and contains no Phthalate or Bisphenol A (BPA). These bags are both biodegradable and compostable.
PRODUCT CARE BY COLLECTION & FABRIC
Ex-Factory
Nagnata has been able to significantly reduce the use of synthetics in our products, but it is the plastics that you don’t see that we are working to improve. Industry standards require garments to be individually wrapped for import and export. Our current packaging is LDPE4 – Low density polyurethane which is 100% recyclable. Compostable bags are available but are more difficult to dispose of correctly on a commercial scale creating a bigger problem.
By keeping non-virgin soft plastics in our business for shipping only, we are able to recycle and create a circular solution. We consistently work with our suppliers to ensure the most sustainable practices are being implemented, as technology and information evolves.
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Tote Bags
All in store purchases and e-commerce orders over $300 are packaged in a reusable, unbleached organic cotton Nagnata tote bag.
Postcards
Our promotional postcards are recycled card stock made in Australia from 100% post-consumer waste. These are printed locally in Byron Bay.
Accessories
All external packaging for Nagnata accessories (soap and depillar) are made in China from the same factory, both made from 100% recycled card stock. Our soaps are handmade locally in Billinudgel and packaged at Nagnata HQ. The depillars are made in close proximity to the packing factory.
Swing tags and security tags
Our Nagnata swing tags are not currently made from recycled card stock but we have begun redesigning these in a more sustainable way and will be available from Movement 11. They do currently use environmentally friendly ink.