BUILDING RELATIONSHIPS: A PATH TO RECONCILIATION
At Nagnata, we’ve always been about more than just appearances. Real change requires real commitment and consistent action - and we can’t do this alone.
As a brand we are continuously asking: How can we contribute to a meaningful shift in the current fashion business model beyond tokenistic faces in campaigns? How can we create long-term opportunities through all areas of the industry for First Nations creative?
We believe the answer lies in creating real, enduring economic opportunities that allow for individuals and communities to become empowered and self-sufficient whilst maintaining cultural integrity.
Existing in a digital world can be a double-edged sword. While the many positive attributes of social media can be of benefit to creative businesses like ours, it also brings a new set of challenges. The downside of having your every move broadcast to a wide audience, is that taking bold action comes at the risk of criticism or being “cancelled.” While we value and encourage constructive feedback and respectful dialogue, we have no intention of allowing the fear of judgement to prevent us from taking decisive, meaningful steps towards reconciliation through our business.
With the help of our collaborators and friends, we intend to listen, learn and take action. We’re honoured and excited to be working alongside our cultural brand consultants Ella Bancroft and Nathan McGuire, who are helping to guide us through the process of bringing important projects to life.
The road to reconciliation is an ongoing journey. in 2021 we began drafting our official Reconciliation Action Plan as a business. Beyond the Reflect stage 1 of the RAP, we had already initiated a variety of projects in an effort to celebrate Aboriginal culture and spread cultural awareness. Some of the projects we’ve worked on are outlined below.