Nagnata was founded with a focus on natural fibre movementwear, challenging the dominance of petroleum-based activewear by exploring the technical potential of merino wool, organic cotton, alpaca and other considered fibres.

We believe what you put on your skin matters. Our material choices are guided by a desire to create garments that support movement and longevity, while reducing reliance on virgin synthetics wherever possible. In circumstances where stretch or performance requires a technical blend, we continue to explore solutions that prioritise natural fibres against the body and improve overall material outcomes.

WHAT WE’RE DOING

In FY25–26, 72.5% of NAGNATA's raw materials produced were natural fibres.
Of all cotton used, 91.48% was certified organic, while 80.43% of wool was Responsible Wool Standard certified. Of the synthetic fibres used, 74.17% were Global Recycled Standard certified.

• Prioritising natural, renewable and certified fibres across collections where possible
• Designing performance knitwear that explores the technical capabilities of merino wool, organic cotton and alpaca blends
• Continuing to refine our material mix to reduce unnecessary reliance on virgin synthetics
• Working with fibre innovations that support comfort, breathability, durability and lower-impact wearability
• Considering both function and end use when selecting materials for each garment

WHAT WE’RE WORKING TOWARDS

We know material choices are rarely simple. Performance requirements, durability, stretch and supply-chain availability all shape what is possible. Our material research continues into seaweed-based fibres, bio-based synthetics and bio-leathers, alongside a growing focus on garments constructed entirely from natural fibres and plant-based components.

At Nagnata, design is considered not only through the lens of aesthetics and function, but through the systems and resources required to bring a garment to life.

Our signature seamless and engineered knitwear categories allow us to create garments with precision and intention, while our design process considers versatility, longevity and seasonless wear. We aim to create pieces that move across disciplines, spaces and modes of practice — reducing disposability and encouraging a longer life in wardrobe.

Our Return To Earth project extends this thinking into end-of-life design, exploring vegetable dyes, natural fibres and product systems intended to return more thoughtfully to the earth.

WHAT WE’RE DOING

• Designing garments with longevity, versatility and repeat wear in mind
• Using engineered knit techniques across key categories to support more considered garment construction
• Favouring seasonless product design and modular wardrobe building over trend-led obsolescence
• Continuing to review packaging, trims and production choices through a lower-impact lens
• Seeking ways to reduce waste across design development and production processes

WHAT WE’RE WORKING TOWARDS

We are continuing to evaluate where waste occurs across the product lifecycle — from sampling and development through to production and packaging — and where we can make smarter, more circular decisions over time.

Fashion’s impact extends beyond the garment itself. It includes the energy used to produce it, the freight that moves it, the packaging it arrives in, and the systems that support the business behind it.

Our approach to operational responsibility is centred on continual improvement: understanding our footprint more clearly, making better decisions where we have control, and working toward lower-impact practices across the business.

Beginning FY26–27, NAGNATA's company-operated facilities are powered by GreenPower, this includes our Byron Bay HQ and retail locations.

WHAT WE’RE DOING

• Reviewing the environmental impact of our operations across packaging, logistics and day-to-day business practice
• Seeking lower-impact solutions across freight, materials and internal systems where possible
• Embedding environmental considerations into broader business decision-making, not just product development
• Using certification and external frameworks to strengthen accountability and progress

WHAT WE’RE WORKING TOWARDS

We know there is more work to do in building clearer visibility across our operational footprint and setting stronger long-term targets. B Corp gives us a framework to keep improving how we measure, prioritise and act.

Every Nagnata garment is the result of a network of people — from our internal team to the makers, mills and suppliers who help bring each collection to life.

During the certification process NAGNATA rewrote its employee handbook, introduced and formalised workplace policies and expanded wellness benefits.

80% of NAGNATA's permanent workforce is women.

We believe responsible business must extend beyond the finished product to include the relationships, working conditions and standards embedded throughout the supply chain. Across our supply chain, we prioritise manufacturing partners with established social-compliance systems, with the majority of our manufacturing partners undergoing BSCI audits. While the fashion supply chain is inherently complex, we are committed to building strong partnerships, improving transparency and continuing to ask better questions of how and where our products are made.

WHAT WE’RE DOING

• Working with trusted supplier and manufacturing partners to deliver Nagnata collections
• Building long-term relationships where possible to support continuity, quality and accountability
• Reviewing supply-chain practices and standards as part of our broader impact journey
• Considering both social and environmental responsibility in sourcing and production decisions
• Using B Corp as a framework to strengthen internal systems, governance and accountability over time

WHAT WE’RE WORKING TOWARDS

Supply-chain transparency is an ongoing process, and one we know requires continual attention. Our goal is to keep deepening visibility, strengthening standards and improving how we communicate this work with our community.

Nagnata exists within a wider cultural and ecological context. Our work is shaped by the places we live and create from, the communities we move with, and a belief that business should contribute positively beyond commerce alone.

Our Caring for Country philosophy reflects an ongoing commitment to reciprocity, respect and responsibility, recognising the Traditional Custodians of the lands on which we live and work, and the importance of considering our place within broader systems of care.

This commitment continues through our work with community partners and First Nations organisations. Nagnata has completed Stage 1 of our Reconciliation Action Plan, creating a framework to deepen our understanding, relationships and accountability as we continue this work. Our partnerships with organisations including The Returning and WomenWeave reflect a broader commitment to cultural exchange, community, traditional knowledge and creating meaningful relationships beyond the garment.

WHAT WE’RE DOING

• Continuing to build on our Caring for Country philosophy across brand communications and business values
• Supporting a community grounded in movement, creativity and conscious living
• Seeking opportunities for meaningful partnerships, education and collaboration
• Using our platform to advocate for a more thoughtful relationship between fashion, nature and wellbeing

WHAT WE’RE WORKING TOWARDS

We see this as an area of continued listening and learning. Our goal is to keep evolving how we show up for community, deepen accountability, and ensure our impact work reflects care for both people and place.