EVERYTHING COMES FROM THE BUSH
In September 2019 bushfires burned across Australia, devastating more than 14.6 million acres and sending the country into a state of emergency. These catastrophic bushfires were aggravated by climate change - the burning of coal, oil and gas drilling impacting global temperatures contributing to hotter conditions in Australia.
Nagnata called upon its local fashion community for blank tee shirts as a part of a fundraising initiative for the NSW Royal Fire Service. The donated tees were printed with, “Everything Comes From The Bush”and sold out in only a few days, raising $5000. “Everything Comes From The Bush” is an Aboriginal proverb that reminds us that all everything comes from Mother Earth.
In addition to Nagnata’s monetary donation to NSW Royal Fire Service, the brand also donated 100 printed tee shirts to Indigenous children in the Northern Territory through the Happy Boxes Project. Happy Boxes supports women in the most remote parts of Australia by alleviating the barriers of receiving access to basic needs.
The “Everything Comes From The Bush” mantra has inspired our Art + Activism initiatives which creates ongoing support for various Indigenous charity projects. Nagnata printed the “Bush” slogan on organic cotton tote bags to raise money for Childrens Ground. This organization is led by Aboriginal communities, creating a new future for children filled with promise, hope and empowerment. Children’s Ground was chosen by Nagnata for their vision of a World where all children and their families live with dignity and are free from economic poverty and inequity.
Nagnata is committed to expanding our contributions as a business to uphold systemic change, provide opportunities, increase community awareness and to challenge the system that does not support our First Nations People. We acknowledge that reconciliation ideation is not enough and that meaningful action needs to be taken. As Nagnata expands its social contributions, there will be further conversation about ongoing projects that give back to Community.
Nagnata acknowledges the Traditional Custodians of Country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.