INTERVIEW LAURA MAY 'FREEDOM TO MOVE' WOOL MAG BY THE WOOLMARK COMPANY
Nagnata is part of a small but fast-growing tribe of both brands and consumers who are astutely aware of the environmental impact of their decisions. It’s widely known that the fashion industry is one of the most harmful in the world, and the rise and rise of fast fashion certainly does not help this cause. As consumers, we can make more responsible purchasing decisions by choosing natural fibres. As Dame Vivienne Westwood famously said: “Buy less, choose well, make it last”. As designers, brands can make conscious decisions like Nagnata's choice to use non-toxic dyes and minimise their use of synthetic fibres and even coating them with natural fibres to avoid skin contact.
'Our skin is our biggest organ and absorbs the toxins and chemicals from the textiles we wear on our bodies. Synthetic fabrics are mainly derived from petroleum and these petrochemicals are not something you want your skin absorbing, especially in yoga and breath-focused practices when your pores are so open. NAGNATA can offer all women a better choice over the sustainability attributes of her wardrobe. Our customer appreciates style and invests in quality pieces that offer versatility, longevity and sustainability. It’s empowering for women, and all people, to know the power of our purchasing to make authentic change by supporting only conscious brands. As an emerging brand we still have a lot of work to do with improving our sustainability practices and spreading our environmental messaging out there to a wider audience, but for now, we are at trying to make the best environmentally conscious decisions we can each step of the way .' - LM
Nagnata founder and CEO Laura May spoke to Karin Eldor for Forbes Magazine on how the brand is rewriting the rules in fashion.
We are often inspired by their eclectic vintage wardrobes so we had some fun when they styled the latest Movement 008 collection. Angus and Sarah...