BLACK MAGAZINE INTERVIEW
What do you think the role of a fashion designer is right now?
The new generation of designers needs to think beyond glamour and profit to social responsibility and the impact they can make as a brand. Owning a brand, or any kind of company, you have the opportunity to use your voice. You can potentially play an important part in influencing the industry, consumer behaviours and women's self-esteem. We are conscious of the message we are communicating with our audience. We try to work as sustainably as we can, be transparent with our production methods, successes and struggles and also promote an attainable healthy lifestyle. We recognise that sustainable practices surrounding design and business are a complex world of interconnected challenges, but as emerging designers we believe we need to commit to make the most environmentally conscious choices and drive innovation in the industry.
What differentiates Nagnata from other labels in the knitwear and activewear space?
We sit in between contemporary fashion, lifestyle and active and offer an unconventional concept to these markets. Our innovative approach towards sustainable textile development and an identifiable design aesthetic merges contemporary fashion with retro-sports and a nod to 90's styling. We use 85% certified organic cotton and plated the 15% spandex or nylon, so the organic cotton fibre is what predominantly touches your skin. The idea for the knitted textiles was originally inspired by retro knitted swimsuits from the ‘20s that I was sourcing from the markets in LA. In my personal yoga practice, I tended to wear vintage knitwear; cotton or luxurious Italian knit bras, as I didn't like the restriction of lycra activewear or high synthetic content against my skin. Our skin is our biggest organ and absorbs the toxins and chemicals from the textiles we wear on our bodies. Synthetic fabrics are mainly derived from petroleum and these petrochemicals are not something you want your skin absorbing, especially in yoga and breath focused practices when your pores are so open. This was the starting point for our textile development and design concept. It took two years of development and various fashion factories to reach the final collection. I think a lot of brands don't bother to go to this level of experimentation because it takes so long, and prefer to buy existing fabrics. I've always been more interested in creating all aspects of a garment, starting with fabric so we can control the hand feel, weight, performance and pattern. Also, I couldn't find what I wanted on the market so we had to make it.
"We support the slow fashion movement and offer all women a better choice over the sustainability attributes of their wardrobe, and the power of their purchasing to make an authentic change"
To celebrate the launch of Movement 008 we soaked up some rays with one of our favourite Australian fashion icons, model Jessica Gomes, at the newl...