ARTISANAL FASHION | YOGA LIFESTYLE
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THE NAGNATA MOVEMENT
NAGNATA is a premium fashion and lifestyle brand designed for modern movement and studio-to-street style.
NAGNATA collections incorporate high-end fashion constructions with contemporary sportswear appeal, offering an unconventional concept to the fashion, lifestyle and activewear markets.
Through sustainably focused contemporary fashion lines and artisan collaborations, the brand aims to redefine value and challenge the rampant consumerism engendered by fast fashion.
The brand was founded by Australian fashion designer, stylist and creative director Laura May, and later joined by her sister Hannah, a textile artist and photographer.
The sister design-duo draw from their backgrounds in fashion, textiles, art, yoga and dance to establish a multi-faceted platform that extends to philanthropic work surrounding the fashion industry.
NAGNATA SISTER DESIGN DUO
Designers Laura May and Hannah are driven by design and textile innovation and believe style does not need to be sacrificed in the pursuit of sustainably produced fashion.
NAGNATA are committed to minimising the waste of raw materials in fashion production and keeping the use of synthetic fibres in their textiles to a minimum.
NAGNATA launched MOVEMENT 001 in 2017, a collection of organic cotton technical knitwear styles designed with zero yarn waste. The brand followed through with an Australian Merino Wool core performance seamless knitwear line 'THE SENSUALITY OF SEAMLESS', developed in collaboration with The Woolmark Company.
NAGNATA MOVEMENTS feature original textile developments of the brand, merging science and innovation with the properties of organic, natural and renewable fibres.
NAGNATA explores relationships between the artisanal and the technical and continues to push boundaries in sustainably minded design.
The NAGNATA brand aesthetic reflects the sisters’ personal fashion sense, an elemental balance of the contemporary and the crafted, with a nod to 90’s styling.
NAGNATA launched the brands first RTW fashion collection online in 2017 and presented the MOVEMENT 001 organic cotton technical-knitwear line to international buyers during New York & London SS'18 Fashion Week.
Net-A-Porter supported the brand from MOVEMENT 001 and leading fashion, lifestyle and department stores soon followed; including Selfridges (London), KITH, Carbon 38, Farfetch, Shop Bop, Gwyneth Paltrow’s GOOP and Tracy Anderson studio's in the US. NAGNATA aligned with INCU, Desordre Boutique and sustainable fashion platform Well Made Clothes in Australia, amongst other concept stores worldwide.
NAGNATA were awarded finalists for the Lane Crawford Creative Callout competition in Sydney 2018, winning an exclusive 1 year contract with the leading Asian department store throughout Hong Kong and China.
Net-A-Porter launched NET SUSTAIN, a new platform driven by the desire to make fashion more sustainable, and invited NAGNATA to be a part of the small selection of brands to feature on the program. NAGNATA undertook a sustainability auditing process before being accepted onto the program in June 2019.
NAGNATA show regularly in New York and Paris and have recently secured an LA studio space for the brand.
NAGNATA's flagship design studio and retail store is based in Byron Bay, Australia, and will officially open it's doors in September 2019.
VOGUE EMERGING DESIGNERS
NAGNATA were invited to Vogue's Emerging Designer Showcase to present looks to Vogue editor-in-chief, Anna Wintour, at the National Gallery Of Victoria in Melbourne, January 2019.
The designers unveiled new textile innovation and looks from the Australian Merino Wool collection developed in collaboration with The Woolmark Company.
Vogue Australia named NAGNATA Generation Next designers as part of the MEET OUR FUTURE feature in February Issue 2019.
'Pioneering Australian creatives, disruptives, visionaries, innovators and original thinkers leading the way and effecting change in fashion, beauty and culture'
NAGNATA has received immense support from leading media publications and aside from Vogue Australia and US; also featured in Elle Magazine, Harpers Bazaar, Porter Edit, WWD, W Mag, RUSSH, Women's Health Australia and US, Cosmopolitan Italy amongst many more magazines, online platforms and newspapers.
The name NAGNATA is derived from the Sanskrit word ‘nagnatA’, which translates as nakedness.
The concept of nakedness alludes to raw, exposed and in one's natural state; this relates to the practice of yoga as a pathway intended to reveal one’s internal resistance and return to a more natural and authentic state of being.